Strive to develop into a versatile international financial group that provides industry-leading professional products and services for global investors.
Adhere to the basic principles of integrity and innovation to create financial value for society and to enable clients’ wealth appreciation.
Build an internationally influential Chinese financial brand.
An excellent and comprehensive global capital operation service platform
Develop industrial chain of equity investment to activate new driver of real economy
Build high-quality financial ecosystem to realize long-term wealth appreciation
Gratitude represents a work and life philosophy and great wisdom. It advocates that we should treat our clients, partners, and even everybody and everything around us with gratitude and fill our hearts with active love and awe.
"Creating value for clients is where all activities start." By altruism, we emphasize standing in the shoes of the stakeholders such as clients, partners and colleagues, and we encourage behaviors of realizing our own value and gaining respect by creating value for others. Altruism is a great, unselfish love, a way of forging one’s own attainment by helping others succeed.
It is an undertaking, an attitude, and even an act to pursue achievements. As the cultural root of an enterprise, responsibility is necessary for everything, no matter how big or small. Where there is stronger responsibility, there is less resource loss, less failure, and greater hope.
It advocates that “the enterprise grows and thrives together with clients, employees and society”. Only when focusing on multi-win results for clients, employees, the enterprise and society, can we gain respect and promote social progress, as fusion is the power for a win-win success.
Be responsible for corporate missions, fulfill the duties of posts, and keep the promise. Calmly embrace responsibilities and problems without evasion, buckpassing, or fact hiding. Commitment is not merely a kind of responsibility and attitude, but even a kind of ability.
A kind of boldness and even a kind of talent, which involves innovative thinking and actions to enable the differentiated development. An enterprise should constantly seek innovation to meet its needs for long-term development.